It has a serious tone and is devoid of contractions and slang. Formal English is suitable for serious lectures and speeches, scholarly journals, business reports, legal documents, and textbooks. It falls into two categories вЂ“ formal and informal. The following varieties of language are distinguished:ДЎ) Standard English is the language that is acceptable in any writing or speaking situation. Emotive language is one in which the lexis is chosen to play on the audienceвЂ™s emotions.Emotiveness is the expression of feelings or emotions, itвЂ™s a part of expressiveness (expressiveness is the realization of the authorвЂ™s intentions to express emotions or logical emphasis).

RiffaterreвЂ™s words, language expresses and style stresses. If several words or phrases in the same semantic field are used in a piece of writing, they can have an accumulative effect on the meaning, rather than just their separate individual meanings. When a number of words have related meanings, they are said to be in the same semantic field. The concept of semantic fields is a useful one when analysing style and intent in a piece of writing. The elements of style are diction, sentence structure, handling information, imagery:

Most writers developed styles that are as distinct and recognizable as their signatures. AuthorвЂ™s stylerefers to how authors write, and to the choices they make about what language they use and how they use it. No interpretation can be a simple paraphrase of a text understanding texts means understanding the way they affect us.

Four types of imagery in writing